Training and Coaching

I have around 15 years’ experience in various aspects of human-centred design. I have worked for large corporates and small organisations in Australia and The Netherlands. In the past years I have trained teams in Design Thinking, Facilitation and Design Research. I have also coached UX researchers at organisations like KPN and Nationale Nederlanden. Sharing my knowledge and skills with others gives me great pleasure.

Design thinking

Design Thinking is a human-centred creative problem solving approach. It is a non-linear, iterative process that teams use to understand who they are designing for, challenge assumptions, redefine problems and create innovative solutions to prototype and test.

I coach and train people in creative problem solving using the Design Thinking approach: Discover, Define, Ideate, Prototype and Test. This includes using tools like persona’s, journey maps and stakeholder maps. It also covers ideation techniques and how to make ideas tangible enough for testing.

Delivering Design Thinking training to KPN staff at the Design Thinkers Academy

Design research

Design research (exploratory user experience research) helps us understand and connect with the perspectives, goals and painpoints of our customers and end users. This discovery-oriented research should ideally be done at the start of the design process. It can lead to us thinking differently about products and services and uncover new ways to deliver value. The insights can be used to provide direction to product or service strategy.

I coach and train people (often UX researchers) in exploratory design research. This covers the research brief, interviewing, analysis and generating actionable insights.

How does training and coaching work?

As a trainer and coach I provide a safe space for you to develop your skills. You will be encouraged to learn-by-doing and to reflect.

You can choose for one-on-one coaching or to be coached together with a colleague. I am guided by your needs, so the first session is typically spent on establishing your coaching goals. Based on these goals and your current projects, we decide together on how and when I can be most effective as coach.

As a trainer I offer hands-on, interactive training tailored to the learning goals of the group. I prefer small groups so that everybody gets personal attention and has to time share experiences and ask questions.

I also offer open training via UXinsight:

Coaching and training can be done online or in-person, in Dutch or English.