Inspiration and direction
Design research helps you truly understand who you are designing for. It opens your eyes to what people need and highlights new opportunities.
Research insights provide direction to your strategy, making sure you are focusing on what matters and therefore building the right solutions.
Design research increases customer understanding and helps you make evidence-based decisions.
Exploring the needs of the target audience
The focus of design research is on uncovering people’s needs, frustrations and motivations, to identify opportunities.
To gain a deep understanding of (internal) customers and their context, I look at existing data and conduct qualitative user research. Common methods are observing, interviewing, participatory workshops and concept testing.
Where possible I conduct research together with you, as this enhances the level of customer knowledge and empathy in an organisation.
From insights to solutions
Research insights are translated into opportunity statements or ‘how might we’ questions. Opportunity statements are used to generate ideas for solutions, which in turn can be prototyped and tested.
Moving from insights to solutions is part of the design thinking process, which I can facilitate for you in co-creation or co-design sessions.
Research can be done online or in-person, in Dutch or English.
Creating better solutions together 