Research is integral to human-centred design
Design research increases customer understanding and helps you make evidence-based decisions. It reduces the risk of failure and costly rework.
The purpose of design research is to support the design and development process, by providing both information and inspiration. It tells you what people find important – so you know what to focus on – and highlights new opportunities.
Exploring the needs of the target audience
Design research looks at people’s needs, frustrations and motivations, to identify opportunities for improvement and innovation.
To gain a deep understanding of (potential) customers and their context, I look at existing data and conduct qualitative user research. Common methods are observing, interviewing, participatory workshops and concept testing.
Where possible I conduct research together with you, as this enhances the level of customer knowledge and empathy in an organisation.
From insights to solutions
Research insights are translated into opportunity statements or ‘how might we’ questions. Opportunity statements are used to generate ideas for solutions, which in turn can be prototyped and tested.
Moving from insights to solutions is part of the design thinking process, which I can facilitate for you in co-creation or co-design sessions.
Research can be done online or in-person, in Dutch or English.
Creating better solutions together 